This term usually means the marketing activity that promotes a company leveraging the online channel to study the market and develop business relationships via the Web.
At one time who was in charge of web marketing was very often the same webmaster. In recent years in step with the evolution and complexity of the subject has seen the emergence of specialist agencies in this area. Their main task is to deal with the SEO (search engine optimization). This term refers to a set of activities to improve the positioning of a web page in the results provided by search engines.
The three basic steps of web marketing are translated with the publication of a project, the creation of a website and then promote it, and it is here that intervenes web marketing, which allows a complement to traditional strategies to start a relationship with the Public ‘virtual’.
The activities that characterize the web marketing are the following:
- Positioning in major search engines
- Search Engine Marketing
- Banner Campaign
- Affiliation Program
All these steps are necessary so that we can gain an advantage from their investments online (which in this context are represented by the site and what promotes it).
On top of this there must be a good online marketing plan which must meet the following points:
- What are the objectives to be achieve
- What is the target audience
- How and by what time means to develop the entire strategy
- What tools to use to promote the site and its monitoriaggio
- The definition of a budget
- What risks and opportunities must meet
All this appears to be important if you want to succeed with your website, in a system that has not changed only the traditional marketing but also the market where the consumer and the needs and requirements are always evolving …
For more details read on Wikipedia: http://it.wikipedia.org/wiki/Web_marketing .